Say what you will but social media has been an intrical part of shaping the 21st century. Communicating during natural disasters, keeping up on your favorite live event, sharing links with others, and finding your dream job. It's hard to believe there are still those who believe social media is just a fad and waist of time. Let's squash those suckers and teach them a thing or two.
1.) It's a big waist of time
Social media is what you make it to be. If we want to succeed and not be lost in the tweets and #foodporn pics, I suggest scheduling some tweets throughout the day while giving yourself a time limit on the frivolous scrolling you do on social media profiles. My personal limit, 5 minutes every hour.
2.) nobody checks what i post
WRONG. Think before you share an image of alcohol, cuss words or salacious material. You truly don't know who's keeping an eye on your profile or who will stumble across an item you favorited or liked. With Facebook's money hungry advertising lately, if you've "liked" a promoted post or page, the likelihood of your friends seeing that you liked it is substantial.
3.) A LinkedIn profile is useless
Once again, like many social media channels, Linkedin is what you make it. If you're looking to be endorsed for job skills you've never completed, you're in the right place. If you're looking to connect with industry professionals in hopes to gain future employment at your dream job, you're in the right place.
My tips for Linkedin: post at least once a week, share an article about the industry you're in with your thoughts, an original blog post, or a photo of you at a community event (no beer selfies please).
4.) In 10 years, social media will not exist
Shut up. Social media is here to stay whether you like it or not. Like many job professions, it will continue to grow and you will continually have to evolve with it to keep marketable. Take a few seconds in your allotted daily social media time to read up on new features you can use to enhance your experience or find something new about your favorite social channels.
With the barriers social breaks down; distance, communication, visual sharing, etc., social media is here to stay.. it just might not look like your grandma's social media in a few years.
5.)I don't know what to blog about
You don't have to be a professional writer to blog. That being said, you need to establish:
a.) What you should write about: industry insights, food, cooking, hobbies, traveling, community events
b.) Who you want your audience to be: friends, relatives, future employers, industry professionals
c.) How often will I update it: Don't be one of those who start a blog and don't update it at least twice a month. I'm guilty of it from time to time but the important thing to know is that when you write, you're helping yourself become a better communicator and are sharing thoughts with those you care about.
What's one common misconception about social media that you hear often? Leave it in the comments below!