7 Industries making most out of QR CODES

This morning while browsing the latest in industry news, I found a great article in the Tennessean about one of our favorite subjects here at Sunrise; QR codes. While the article isn’t too different from many others I’ve read on the subject, it is a very thorough introduction to QR codes. I was also very impressed by the variety of businesses that the article mentions. Reading through the article a second time, I counted nine different businesses or organizations in seven industries mentioned at various points in the article. I think that the fact that so many different types of industries are beginning to see the value of QR codes really bodes well for this marketing trend.

So who is using QR codes? Here are 7 industries that are making the most of the trend:

Education: The article mentions a public school district that placed a QR code on their Facebook page linking to a survey for technically inclined parents and students. In addition, Vanderbilt University Medical center has recently launched a national print campaign that includes QR codes.

Tourism: QR codes placed on visitor’s guides and maps are a great way to promote local businesses while letting travelers feel in-the-know. Offer coupons or travel tips and update visitors on events or festivals that may be going on.



Food and Beverage: Starbucks recently started incorporating QR codes as part of their swipe-and-pay system. Dominoes UK also added a QR code to a recent print ad.

Magazines: Sports Illustrated are using the codes to link to extra videos and pictures for their infamous swimsuit issue. Lots of magazine advertisements are beginning to feature the codes as well, with links to sites that provide more information on the product or chances to win a contest.



Music: Country singer Tim McGraw posted a code on his Facebook fan page that allowed scanners to see a special music video. Record labels are trying to collaborate more with artists in order to provide more exclusive QR code content. Several artists have turned QR codes into art by featuring codes as album covers.

Real Estate: A QR code on a “For Sale” sign could give a scanner all of the information he or she needs about the house with no pen or paper necessary. Can’t remember how many bedrooms or when the next open house date is? A simple scan will solve your problem.



Retail: National chains like Best Buy are seeing positive results from including informative QR codes on their packaging.




As some of you may know, I have been working on learning about the new developments in mobile phone and tablet designs. Coming across the "funny looking barcode" named the QR Code, as seen on the back of my business cards, you can easily scan the code with your smart-phone and it will send you to my website without you having to type it in. I have been researching other industries that use these codes because I want to integrate the designs I produce with these amazing and remarkably high-tech codes. Below is an article from www.sunrisesigns.com  where they discuss industries that are using QR Codes more and more.

If you are interested in including a QR Code on the work I design for you please let me know :)

So who is using QR codes? Here are 7 industries that are making the most of the trend:

Education: The article mentions a public school district that placed a QR code on their Facebook page linking to a survey for technically inclined parents and students. In addition, Vanderbilt University Medical center has recently launched a national print campaign that includes QR codes.

Tourism: QR codes placed on visitor’s guides and maps are a great way to promote local businesses while letting travelers feel in-the-know. Offer coupons or travel tips and update visitors on events or festivals that may be going on.

Food and Beverage: Starbucks recently started incorporating QR codes as part of their swipe-and-pay system. Dominoes UK also added a QR code to a recent print ad.

Magazines: Sports Illustrated are using the codes to link to extra videos and pictures for their infamous swimsuit issue. Lots of magazine advertisements are beginning to feature the codes as well, with links to sites that provide more information on the product or chances to win a contest.

Music: Country singer Tim McGraw posted a code on his Facebook fan page that allowed scanners to see a special music video. Record labels are trying to collaborate more with artists in order to provide more exclusive QR code content. Several artists have turned QR codes into art by featuring codes as album covers.

Real Estate: A QR code on a “For Sale” sign could give a scanner all of the information he or she needs about the house with no pen or paper necessary. Can’t remember how many bedrooms or when the next open house date is? A simple scan will solve your problem.


Retail: National chains like Best Buy are seeing positive results from including informative QR codes on their packaging.