While getting prepared to graduate from college with my Associate of Applied Science degree in graphic design and marketing, I began to think of things that I do when I first meet my clients to impress them. Here is the top 5:
1.) LOOKS MATTER!
Time and time again you have heard the shenanigans when it comes to "dressing nice" when meeting with clients or going to an interview. No you do not have to wear "Uncle Tommy's" blue leisure suit to an interview at Archer Malmo, but dressing within the field and for the client's objective will help them visualize you working for/with them.
i.e. If you are going to meet a client who specializes in establishing eco-friendly restaurants, you probably will not land the job if you are wearing animal fur.
If someone turned up to a meeting with you with messy hair or crumpled clothes, you’d notice – and you wouldn't be impressed. So if you're on your way to meet a potential client or employer, make sure you look smart and professional. There's no need to get stressed about it though– just dress like you mean business!
2.) SMILE / EYE CONTACT
Sure, meeting with a potential client or employer can be very intimidating and somewhat frightening. Making eye contact and having a smile on your face allows people to trust you. If you don't, you'll look sketchy and like you have something to hide. (Don't stare deep into their eyes though while smiling --- I assure you that will not help!)
Smiling when you first come in contact with the individual(s) will help establish a sense of relaxation within the initial meeting of each other(s).
3.) PLAY THE NAME GAME
There is nothing worse than going into a meeting and forgetting someone's name especially when you are notorious for forgetting names like I am. A fun game I always play with myself (yes, I play mind games with myself -- so what?!) , is the name game. The object of this game is to not only remember how to spell your client/employer's name but also associate a word with that person so you will never forget it. Done effectively, this is a clever little trick, which reinforces the next tip on my list– that you're listening. "Susan, I agree" or "John, I love the way you explained your company's goals...." are easy ways to let them know that you're engaged, and present in a conversation with them and also remember their name.