Many people ask what my favorite social media tool is. Hands down, it's Twitter. Why? Simplistic interface, access to engage with role models, and great tool to use as a search engine most of the time.
1.) Optimize Header Info
When you fill out your Twitter bio, include hashtags related to your expertise and experience. Also, if you are an avid volunteer at a specific organization or feel comfortable saying where you work, add their Twitter handles. This increases your likelihood of new followers finding you when they search people using the specific hashtags or the company they're looking to engage with.
2.) Write Blog Posts? Use Twitter Cards
Twitter Cards started out solely for major newspaper and political organizations as a way of showing a preview to the link they provide.
Now, anyone is able to generate a Twitter Card link, allowing bloggers to show a preview of their post without taking away a massive amount from the 140 character limit.
You don't have to be a coder to understand the coding involved in it as well. Go here and Twitter will walk you through it.
3.) Use Twitter As A Search Engine
Thousands of people share links of news articles on Twitter before we see them on the evening news.
With Twitter's Advanced Search functionality, you're able to search as specific as those nearby who have shared an article on a specific topic to as broad as people around the globe talking about a specific politcal and environmental issues, or brand.
Unlike using a hashtag, you're able to search a broader spectrum of information with a few clicks.
4.) Craft Different Tweets About The Same Information
This one seems simple but is often overlooked by many who blog or share content.
Crafting 2-5 various tweets about the same link (Use "in case you missed it", ICYMI, share a quote or statistic from the article), increases engagement by allowing users who might not see your tweet in real time, additional chances to view it, thus giving more chances for others to RT or reply.
Now this doesn't mean to get spammy; manage the tweets by spreading them out in at least 4 hour intervals so those who are on Twitter constantly dont become disengaged with your tweets.
5.) Use A Scheduling Service (Even If You Are Not Tweeting For A Brand)
Every night before I go to bed, I find myself reading articles on my phone about the space I work in; digital media, nonprofit communications, and social media.
After I read the article, I use Hootsuite to auto-schedule the content for the next day. On an average basis, I schedule 3-5 tweets per day on various accounts with articles, graphics, or content I want to share with customers, friends, and followers.
This allows more time to work during the day and keeps your personal brand at a constant on Twitter.
Be careful with auto-scheduling content though. I would not schedule more than 5 tweets throughout the day or you will appear spammy and miss the entire point of Twitter; engaging with followers in real-time.