Tip #1 URLs can be long, and Twitter only allows 140 characters, so when sending a Link to Twitter, think about using a URL shortener (bit.ly) to give you more room for your message.
Tip #2 Commenting, liking, and posting as your Facebook Page exposes your business to a wider audience. From your Facebook page, click "Use Facebook as (your page name)."
Tip #3 Posting on your Facebook Page as your personal Profile integrates your personality into your business but be careful if you don't want to be directly affiliated with your business or institution you are using social media for.
Tip #4 When creating a post with a Link to a news story or blog post, be sure to add a comment or question to showcase your personality. You can also delete the initial link URL on Facebook and still have the link with a preview provided below.
Tip #5 Always reply to any comments that are left on your Facebook Page or Profile. This strengthens your bond with the commenter (possibly a future client or customer) and gets your posts into more feeds.
Tip #6 Comment on and like posts of people you have a connection with on Facebook. This builds a sharing relationship, and they'll be more likely to engage with your posts (getting your message into more feeds).
Tip #7 Retweet Twitter posts that you feel your audience will like. It's ready-made content and builds a bond with the poster.
Tip #8 Understand who your audience is and create posts they'll like. The more relevant your posts, the more likely they will be to engage and interact with them.
Tip #9 "Link Posts" are links to documents from around the web - webpages, blogs, articles, videos. Thoughtfully selected Links get great engagement.
Tip #10 "Engagement" is when someone interacts with your post by liking, sharing, retweeting, or commenting on it. Engagements help your post get beyond your audience and in front of strangers (potential new customers or clients).
Tip #11 Question Posts are excellent for engagement. "What's the most exciting thing about spring in Memphis?" "It's supposed to be cold this week. Suggestions for soup specials?" Make your posts open, relevant, and fun.
Tip #12 Quote Posts are fun, a great way to express your personality, and readers find them interesting. Use your favorites or find some online. (Just don't do too many - there can be too much of a good thing.)
Tip #13 Take a look at your posts and campaigns and see what Post Types (Links, Comments, Questions, and Quotes) have gotten the highest score (the most engagement). Do more of the ones that are working and see what happens. For lower-performing posts, try doing them differently.
Tip #14 It's always important to post at different times of the day. Having engagement with others all day will help build your companies social media presence.
Tip #15 NEVER post any negative content about competing companies. Not only is that a turn-off to potential customers, it's just trashy.
Tip #16 Want to start getting Fans for your Facebook Page? First, invite friends by clicking "Suggest to Friends" on your Facebook Page.
Tip #17 Strategize. Strategize. Strategize. It is always important to have at least a months worth of posts prepared to help you when times get busy.
Tip #18 Create "hashtags" to help spread the word of different marketing campaigns for your business on Twitter.
Tip #19 Successful social marketing is simple: Create good, consistent posts that exhibit your product or service, interact with your audience, and let your personality shine through. Your audience will begin to grow before you know it.
Tip #20 You know your customer better than anyone. Tailor your posts to their interests and why they like your business.
*Some of these tips were found on roost.com