 I attended the College Public Relations Association of Mississippi 2013 Annual Conference with the Northwest Mississippi Community College Communications Staff on May 20-21 and also had the opportunity to speak about New Social Media Trends in Higher Education. On May 21, during the CPRAM Award Competition, I picked up seven 1st place awards, two 2nd place awards and one 3rd place award.
Viewbook: 1st Place – Andrew Bartolotta & Sarah Sapp —Northwest Mississippi Community College —“Northwest Viewbook”
Admissions & Recruitment Piece: 2nd Place – Andrew Bartolotta & Sarah Sapp —Northwest Mississippi Community College – “Your Major Trifold”
Advertisements: 1st Place – Sarah Sapp, Andrew Bartolotta, Julie Bauer & Justin Ford —Northwest Mississippi Community College – “Northwest Advertisements (Series)”
Single Piece of Artwork: 2nd Place – Andrew Bartolotta —Northwest Mississippi Community College – “Slasher Poster”
Single Piece of Artwork (Sports): 1st Place – Kevin Maloney, Andrew Bartolotta & Justin Ford —Northwest Mississippi Community Col- lege – “Northwest Baseball Schedule Poster”;
Sports Media Guide: 1st Place – Kevin Maloney, Andrew Bartolotta & Justin Ford —Northwest Mississippi Community College – “Northwest Football Media Guide”
3rd Place – Kevin Maloney, Andrew Bartolotta & Justin Ford —Northwest Mississippi Community College – “Northwest Base- ball & Softball Media Guide”
Television Spots (60 seconds or less): 1st Place – Sarah Sapp, Julie Bauer & Andrew Bartolotta —Northwest Mississippi Community College – “We Are Northwest”
Web Advertisements: 1st Place – Andrew Bartolotta & Sarah Sapp —Northwest Mississippi Community College – “Crossing the Finish Line”; 2nd Place – Andrew Bartolotta —Northwest Mississippi Community College – “7 Study Tips”;
New Media/Social Media: 1st Place – Andrew Bartolotta & Kevin Maloney —Northwest Mississippi Community College – “NWCC Facebook”
 Social media offers unique features and benefits, methods of communicating with others and general purpose. To achieve maximum results online, whether you are networking for personal or professional reasons, it is important to establish online profiles as well as learn how to utilize them to gain maximum results overall. The purpose of this class is to provide a basic understanding of how to utilize the two most widely used social networking platforms: Facebook and Twitter. Each lesson will provide an overview covering how to open an account, how to maximize your profile, how to build and interact with a network, as well as basic tools/applications designed to enhance your overall experience.
To register for the class, please call Pam Wooten at (662) 562-3349
or complete the form at: www.northwestms.edu/CONTED
Let's face it. Meeting with family over the Holiday season can become.... well awkward and annoying at some point. One of those moments comes when you try to explain your job as a social media manager to those people who just don’t quite “get” it.
Hey – I use Facebook! I’d be so good at your job! While it is true that being a social media manager, using Facebook is a part of the job, it is only that. One part of the job. You need to know how to use all the social media sites (and blogging) and how best to utilize them for your community. I just don’t get the point of “The Tweeter” First of all, don’t call it “The Tweeter”. Calling it that is either ignorance or obnoxiousness, and sometimes both. Twitter is an important part of the social media tool kit. It is a great way to get involved with your community, both talking with and listening to them. What do you do all day? Short answer: a lot. A day in the life of a social media manager can include a variety of things. From creating and curating content to designing a Facebook contest to searching out what people are saying about the company/brand across the Internet. All that while addressing customer concerns, replying to what people are saying while keeping up with the brand voice and maintaining a positive brand reputation. You actually use that stuff for business? Social media is a great place to get involved in the community with your customers. It is a place to listen to your customers and to know them better. Oh – you could do mine free for me, right? Because we’re friends. No. Social media management is a service, you pay for someone to manage a social media account in the same way you would pay an accountant to do your taxes or a lawyer to read your contracts. Would you ask your cousin the accountant or your sister the lawyer to manage your business’s workload for free? So, what are you going to do when social media goes away? Things may change and evolve over time, but there will always be a need for businesses to engage with the online communities. We evolve with the times. Can’t I have an intern/my son/my granddaughter etc do that for me? No. The person behind your social media accounts is another ‘face’ of your company. The things they say and do online will reflect back on your company in a positive or negative light. As Scott Stratten says “It takes a lifetime to build a reputation and one tweet to screw it all up.”You mean like, people pay you to tweet for them? Yes, but consider this… those tweets have a lot of thought behind them. Is it in the brand voice? Does it stick to the social media plan? If it’s curated from another source – is that source a reliable one? Are the facts correct? Is the spelling and grammar correct? Those are just a few thoughts behind every post on any social media site. Who in the world would pay for that? Isn’t it free? While having the basic set of social media accounts is free, there are charges to some of the tools. You also have to consider the cost of your time. Social media is alive and active 24/7/365. It’s not just 9-5. Do you have time to respond to every Tweet or Facebook post? Can you afford the time it takes to not just write your own blog, but reply to every comment as well? Aw… that’s cute. But what’s your real job? This is a real job! You might not understand what I do, but that’s ok – we’re still cool. Let’s go have some cocoa. Read more at http://www.business2community.com/social-media/10-things-not-to-say-to-a-social-media-manager-0341056#vlTYh1WTYslvVJrW.99
Growing up in the 1990's, I find being a Millennial fascinating.
We are the chldren of technology, the internet, social media, innovation, Beanie Babies, Furbys, (okay maybe I got a little bit side tracked), entrepreneurship, small business minded and, most proud of, activism.
Our parents told us we could grow up and be whatever we wanted to but a majority of us are spoiled.
A new Scarborough infographic uncovered the attitudes that motivate the decisions and lifestyle behaviors of Millennials.
Check it out below and give us your thoughts. What makes you most proud of about being a Millennial?
Smartpress.com conducted a survey to aggregate the opinion of dozens of the best and most-talented graphic designers in the industry. The results were turned into a success factors/guide document in form of an infographic. The survey included more than 40 industry experts that have 5+ years of experience.
This infographic reveals what the graphic design pros place emphasis and importance on. Whether you're starting out in the field of design or you're a seasoned art director you will find the information useful.
Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re late to the party, there’s a good chance you’re going to make some mistakes.
Here are simple and easy-to-fix mistakes that are often made by people who just don’t know any better. (For me, it took having my boss at my first social media gig telling me to watch my spelling and to lay off exclamation points.)
We have a day for giving thanks. We have two for getting deals….Wouldn't it be nice to have a day for giving back? Dr. Sarah Petschonek , a Memphian wanted to show [according to her blog] the adventure side of volunteering – the things you find, the places you see, and the people you meet when you open yourself up to the idea of exploring your city and helping others. In doing so, Dr. Petschonek came up with Mission Memphis: 30 Days of Volunteering where she volunteers at a different place every day in the month of November. Currently she has volunteered for such organizations as BRIDGES, St. Mary's Soup Kitchen and GrowMemphis. (click here to see the entire list) #GivingTuesday is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations. Giving Tuesday was started by Henry Timms, deputy executive director of the Jewish community center 92nd Street Y, and Kathy Calvin, CEO of the United Nations Foundation. Timms began thinking about the concept during the holidays last year, and the idea gained momentum this past spring. With over 7,000 registered 5013c's in the Memphis area, there are always hundreds of organizations looking for volunteers and donations in your own backyard. How will you give back today? Tell us in the comments below!
As several digital journalists discuss in this recent video from PBS online series “Off Book,” the endless stream of information shared over Twitter is part of unremitting news cycle that’s having a profound impact on journalism The world of journalism has changed in the internet era. Newsrooms are significantly smaller now than they were 10 years ago, and news is no longer a once-a-day product, but instead a constant flow of information.
The rise of Twitter brought concerns within the industry and with the millennial generation wanting instantaneous results and news, journalism began to adjust.
Journalists are now faced with the challenge of adapting their roles in this digital era, finding new ways to add value to content and helping to ensure that the internet is changing our worldview for the better.
Are you a journalist or aspiring journalist? Tell me your thoughts below or tweet me @andrewjpg.
 I recently had the honor to speak at our Faculty Development meeting at Northwest Mississippi Community College on how instructors can use social media to enhance the college classroom. As a marketing professional who works in communications and social media, it was a pleasure to share my expertise to over one hundred instructors. Here are a few notes from the presentation which you can read, share and download below. 1. Create a closed Facebook group for the class.By creating a closed Facebook group, the instructor does not have to friend their students. Groups also provide numerous features such as creating events (exams, project due dates), ability to upload files up to 25MB, ask poll questions, integrate DropBox and upload photos & video. 2. Create a hashtag on Twitter for the class.85% of college students use Twitter on a weekly basis. I see Twitter as a way for an instructor to help promote supplemental discussion outside of the classroom. With 140 characters per tweet, this will also help students learn to be more concise with their thoughts/ideas. Ways to integrate social media within the classroom are as endless as the constantly evolving platforms that are available (Tumblr, Google+, Storify, Pinterest, etc.).
 The novelty of walking down the "Hostess aisle" at your local grocery store will soon diminish. Hostess Brands Inc. announced today that it is winding down operations and has filed a motion with the U.S. Bankruptcy Court seeking permission to close its business and sell its assets, including its iconic brands and facilities. Hostess said the following about its closing: "We are sorry to announce that Hostess Brands, Inc. has been forced by a Bakers Union strike to shut down all operations and sell all company assets. For more information, go to hostessbrands.info. Thank you for all of your loyalty and support over the years." I collected a few tweets from people I follow and Top Tweets around the United States on their reaction/commentary on the end of Hostess products. Tell me in the comments box what your favorite "Hostess memory" is.
What I said about Hostess closing #RIPHostess What my followers (@andrewjpg) are saying about Hostess closing
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